As revistas americanas têm um novo modelo de negócio

Do Mr. Magazine

Well, a lot of new magazines are doing things differently. They are trying to adapt to a new publishing model. We just finished the final statistics of the new launches of 2008 and the numbers are amazing. Here are some facts that you need to know about our industry and about how some “prophets of bloom” are doing to combat all the grave diggers:

Total New Launches in 2008: 697

Launches with a Quarterly frequency or more 196

Average Cover Price $8.10, yes you read that write…almost $5.00 more than the established magazines

Average Subscription Price $28.05, imagine that real price for the cost of the magazines and of course your receive fewer issues (4 or 6 issues for that price).. compare that with 52 issues for an average of $20.

Average Advertising Pages 12.34, way less than the 50/50 split…it is more like 10% of the entire magazine…we are back in the business of selling content first and charging for it the fair price without subsidies…

And which categories were the hot ones? Here are the top ten of 2008

Top Categories

1. Epicurean… 97 (we love to eat regardless of the economy)

2. Crafts… 68 (since we are cooking at home we have time to do some crafts while the food is in the oven)

3. Sports… 62 (armchair sports people are still looking for something to complement their addiction)

4. Home… 44 (see number one, we are spending more time at home, so we better take care of it)

5. Entertainment…42 (finished all the food, done the crafts, read the sports at home, now is time to catch up with our other addiction: celebrities: they are free and will cost you nothing but the price of the magazine)

6. Metropolitan… 23 (there is no better place than home…act globally but live locally)

7. Fashion… 21 (money is low, fantasy replaces reality)

8. Health… 19 (do you really want to count how many articles dealt with stress and how to cope?)

T9. Games… 17 (first it was crosswords, then word seek, now Sudoko is the king/queen of the games magazines)

T9. Sex… 17 (I guess some still feel there is not enough on TV and the web)

Dá para conhecer alguns desses lançamentos aqui


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